
Updated May 6, 2008: An Important Message What You Can Do:
Other Networks are STILL Interested... Latest news points to possibilities like the SciFi or Hallmark Channel -- (see here ) CONTACT INFO - Send Postcards, write letters and call! (download postcards here) The SciFi Channel 30 Rockafeller Center 21st Floor New York, NY 10112 USA SciFi Jericho Website SciFi Jericho Forums The Hallmark Channel Phone: 1-888-390-7474 or use their contact form CALL PARAMOUNT: They are logging calls, so tell them you'll watch and support Jericho on any network! 323-575-2380 If you haven't seen every episode or if you're new to Jericho, you can also catch up on Season 1 and 2 by going to CBS.com and watching!
June 6, 2007 Season 1 JERICHO SAVED!
(Original Message from CBS) This is from June 6, 2007 - prior to Season 2 airing.
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Ad Strategy - Variety and Others |
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Written by Amy
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Thursday, 10 April 2008 |
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Hello Everyone, I have been working behind the scenes on some ideas for industry based advertising for "Sell Jericho" Campaign. This is based a concept that I organized and facilitated (with a LOT of financial support from my JerichoPals) and by cohorts Macadamia Mary and DangRabbit. Essentially the idea is simple for those who were not around for round one. The problem is that the show is cancelled and it seems that the CBS Television is done with it. CBS Paramount, from all accounts, is prepared to sell the show to another network (this is stuff you already know - but I am leading somewhere here). The potential buyers are industry insiders and while they are likely hearing about the fan campaigns, the world that live in is a small industry and the newspaper of record is Variety and to a lesser extent The Hollywood Reporter. The Sell Jericho campaign concept is a marketing angle to show the potential buyers that we are very serious and are voting with our wallets to speak to them within their own industry circles. The ad concept is a full page ad(s) in Variety (and maybe HR) that could read like a large classified ad or a real-estate for sale sign. For Sale One action adventure television series... Comes complete with large, dedicated (some would say "nutty") fan base Cast still under contract and incredible story line to finish Should be a keeper for years to come! Call CBS Paramount xxx-xxx-xxxx That is very rough, but you get the idea (I will let the more talented people do the art and verbiage) This could be followed up with thematic press releases, post cards, even classified ads placed by fans in cities where there are media outlets we are targeting. The objective is to: 1. Show that we are DARN serious and totally dedicated to our show. 2. Draw attention to ourselves in the earner media world 3. Create a buzz in the industry in the vehicle that is read by the executives, artists, money people, affiliates, sales personnel and the marketing wonks So; I am here to offer my services again and to manager this project again. I do not have the final budget - but I am projecting $9000 (I will firm that up over the next two days) for the one ad in Variety or $15,000 for both Variety and HR. Other collateral materials would be extra and could be considered if the interest (and the donations) were high enough. For those who were not with the campaign last time, I will operate this same was. My company will be the bank and the legal entity to contract the ads. Donations will be accepted through PayPal. Financial information from the previous campaign are posted at the following address www.film.ca/jericho - I will also post additional details about the campaign, the tote, art draft, etc. on this board. The donation link is also up: Jeff (AlasJericho) Knoll PS - Please cross post this to the myriad Jericho fan sites!!
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Last Updated ( Thursday, 10 April 2008 )
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Special Thanks: All the Fans at the CBS Message Boards, all the fans who donated to advertising, bought nuts, wrote letters and called CBS, Jeff Knoll , Amy Medina , Melissa at Variety Magazine, Monica at The Hollywood Reporter, Tony at Stars & Stripes, Video Editor Scott R., DJ Shaun O'Mac, Schumi, Clark and the Gang, Dylan, Trish, the gang that started THE Petition and everyone who signed it and Brad, Bob & Richard for their zany video greeting! A Special Thanks to NutsOnline:
In 2007, after Season 1 of Jericho was cancelled, Jericho fans were urged to make a contribution towards peanut deliveries... and NutsOnline.com made it easy to do! Be sure to support them throughout the year by purchasing from them! Over 40,000 lbs. shipped to CBS!
Why Nuts? In the season finale, the lead character, Jake (Skeet Ulrich) recounts a story his grandfather told him about a statement made by General McAuliffe during WWII. In this tale, when asked to surrender by the Germans he simply replied "Nuts" as a way of saying "We will NOT surrender - Go to Hell!"
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